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New Coke
When The Coca-Cola Company introduced New Coke in 1985, The Amazing Randy was hired to perform at numerous Subaru dealerships in conjunction with a pull-tab promotion. Believe it or not, this actually brought in car buyers and increased sales. New Coke didn't fare as well as Subaru, but the company later introduced Coke Classic and had the last laugh.
Independence Day - Gwinnett Glows
